The health of the people is an important sign of the prosperity of the nation and the strength of the country, and it is also the common pursuit of the vast majority of the people.

The report of the 20th National Congress of the Communist Party of China clearly proposed to build a "Healthy China" by 2035, emphasizing "putting the protection of people's health in a priority position for strategic development."

Under this era's proposition, as a state-owned large financial insurance enterprise, China Life Insurance Company Limited (hereinafter referred to as "China Life Insurance Company") has always taken "serving the overall situation of national development and guarding the people's good life" as its mission, actively exploring innovation, continuously expanding service areas, and striving to contribute to the construction of "Healthy China."

For many years, China Life Insurance Company Jilin Branch has always adhered to the core concept of corporate culture of "becoming oneself for others, and becoming others for oneself," continuously strengthening cooperation with all parties, actively expanding the field of health medical services, and serving the construction of "Healthy China" with practical actions.

With the strong support of the Jilin Provincial Party Committee, the provincial government, and relevant work departments, in June 2022, China Life Insurance Company Jilin Branch completed a strategic signing with the Third Hospital of Jilin University, Baiqiu'en, and carried out cross-industry cooperation with Guangfa Bank and other institutions.

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With the "hospital + insurance" integration and innovation model, a "government-enterprise-medical cooperation" and "medicine-insurance combination" health medical service platform was successfully built.

After more than two years of unremitting exploration and practice, the service content of the platform is becoming richer and richer, the service system is gradually maturing, the scope of protection is expanding day by day, and the number of beneficiaries is increasing year by year, effectively enhancing the people's experience, sense of gain, and sense of happiness in medical and health services.

The beneficial practice of serving "Healthy China" has emerged with the rapid development of China's society, economy, medical technology, and the acceleration of aging.

The state has introduced a series of policies to encourage insurance companies to play a supplementary and promoting role in medical protection through commercial health insurance, and to help improve the country's multi-level medical security system, in order to give full play to the social security function of insurance and strengthen its ability to protect the health of the people.

Against this background, the health medical service platform project led by China Life Insurance Company Jilin Branch came into being.

China Life Insurance Company Jilin Branch takes optimizing health services and improving health protection as the entry point, effectively implementing the requirements of the central economic work conference to "regulate the development of the third pillar of pension insurance," actively building platforms, and building bridges for communication and integration between insurance and medical care, cross-border exchanges, and innovative integration.

Based on improving people's livelihoods and giving full play to the advantages of insurance, a new model of health insurance operation is jointly created to help the public health.

From the perspective of the insurance industry, this medical health platform is a concrete manifestation of the implementation of national policies, and it is a new era of the insurance industry to better play the role of a social "stabilizer," to help the construction of "Healthy China," and to promote the construction of a multi-level medical security system.

Multi-party linkage promotes project innovation and integration.

"On the small program, follow the prompts to move your fingers, fill in the electronic appointment form, and it only takes a few minutes to make an appointment with Director Sun, and you can see it tomorrow."

Ms. Li, who made an appointment with the chief physician, said happily.

Xiao Liu, who suddenly suffered a cerebral hemorrhage in Siping City, has been issued a critical illness notice by the hospital.

The family contacted experts from the Third Hospital of Jilin University through the platform in time, and immediately remotely guided the implementation of the operation online, successfully rescuing Xiao Liu's life.

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There are countless cases like this that save patients' medical expenses, reduce medical links, and improve medical efficiency through this health medical service platform.

The platform has been built into a multi-party linkage innovation and integration project with brand advantages, resource advantages, and technological advantages.

Many institutions are responsible for their duties and cooperate with each other.

China Life Insurance Company Jilin Branch and the Third Hospital of Jilin University, Baiqiu'en, signed a strategic cooperation agreement with hundreds of hospitals in the province, and Guangfa Bank opened up a public hospital medical advance payment path for platform customers.

The powerful multi-party cooperation has formed a synergistic effect, providing strong support for the development of this service.

The platform adopts the method of "online orders and offline services," providing customers with one-stop health management services.

WeChat has opened an online mini-program, and customers only need a smartphone to conveniently enjoy exclusive rights such as health filing, intelligent consultation and medication, expert registration, hospitalization arrangement, inpatient care, special purchase of medication, report interpretation, medication guidance, expert film reading, and intelligent follow-up.

The medical health project has been launched for more than 2 years, and the platform has completed 11 rights matching, achieved 8 service functions, and 6 social function upgrades, and the system is still continuously improving.

As of the end of April 2024, China Life Insurance Company Jilin Branch has provided auxiliary medical services for more than 20,000 people through this project.

This is a joint effort by all parties.

In the process of project development, government departments, public medical institutions, health management institutions, third-party service organizations, insurance companies... all participants have made great efforts.

Now, insurance products are more diverse, compensation models are more convenient and fast, and process supervision is more timely and effective.

The norms between public hospitals and insurance companies in terms of technical docking, payment models, service processes, product innovation, and resource sharing are continuously improving and perfecting.

From the perspective of hospitals, the development of the project can give full play to the leading role of public hospitals, take advantage of the flexible market mechanism of insurance companies, promote the vertical integration of medical resources, promote the sinking of high-quality medical resources, and better meet the diversified health needs of residents.

From the perspective of enterprises, the project has achieved government-enterprise-medical cooperation and medicine-insurance combination for the first time, and has achieved systematic operation and service visualization, and precise tracking.

With the continuous development of China's economy and the continuous improvement of people's living standards, people's health needs are showing an increasingly diversified trend.

Commercial insurance institutions and medical institutions are working together to build a communication and integration platform, enriching medical resources and solving the demand for medical services, which will be the trend of the times and the way to explore.

In the future, China Life Insurance Company Jilin Branch will adhere to the people-centered development concept, expand diversified insurance services, and make the health medical service project an important carrier for promoting the development of the company's main business and improving customer service levels, continuously meeting the diversified insurance protection needs of different groups, integrating into the overall situation of serving economic and social development, and assisting the cause of "Healthy China," and guarding the good life of the people of Jilin with heart, effort, and emotion.